Fox Factory Holding Corp. hat angekündigt, Teile von Marzocchis MTB-Produktlinie zu übernehmen. Marzocchi war in Vergangenheit in finanzielle Schwierigkeiten geraten, Tenneco – das Unternehm hinter Marzocchi – hatte vor kurzem das Ende von Marzocchi verkündet. Bei FOX geht man davon aus, dass die Transaktion im vierten Quartal 2015 abgeschlossen sein wird.
Fox möchte die Marke Marzocchi erhalten und ergänzend zu Fox auf einem günstigeren Preisniveau positionieren.
„We are excited to announce the agreement to acquire certain assets of the Marzocchi mountain bike product lines, which we believe is a significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points,“ stated Larry L. Enterline, FOX’s Chief Executive Officer. „The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide. We expect this transaction will bring together and strengthen two highly complementary product lines and allow for FOX to leverage its marketing, engineering, distribution, and supply chain resources to drive increased top-line growth and profitability.“
Anfang November wird Fox weitere Details zur Transaktion mitteilen.